'Fiji Water and Corporate Social Responsibility Essay\r'

'Nova School of occupancy and Economics 2nd Semester 2011/2012 Marta Andre Lopes nº10265 International management †4th Case Study Summary †Fiji peeing and Corporate Social Responsibility: Green Makeover or”Greenwashing”? 1. Introducing the Case The case traces the establishment and subsequent transaction of Fiji piddle LLC and its bottling subsidiary, Natural water systems of Viti Limited, the first association in Fiji extracting, bottling and market, both domestically and internationally, artesian pissing coming from a untouched ecosystem in the briny of Fiji Islands. It takes us through the growth and market expanding upon of this highly successful company.\r\nThe company has grown speedily over the past decade and a half, and outright exports bottled water into many countries in the world from its outturn plant located in the Fiji Islands. In 2008, Fiji Water was the leading imported bottled water brand in the United States. Despite of a great marketing success of the Fiji brand, particularly in the U. S. market, the case shows us how the company has responded to a number of collective companionable responsibility (CSR) issues, including measuring and reducing its carbon footprint, responsibilities to trace stakeholders, and concerns of the Fiji government with regard to evaluateation and transpose determine issues.\r\nIt also leads us to think of CSR challenges that may game the sustainability of a great marketing strategy. In this case, Fiji Water faces CSR issues such as the carbon footprint on its production, responsibilities to stakeholders, relations and sub judice issues with the Fiji authorities on tax incentives, export duty claims and transfer price that may jeopardize an otherwise successful marketing strategy. . Challenges in advance The firms’ strategies should non only focus on the stakeholders’ or the employees’ interests, they should also take care of the outsiders’ interests affected by the firms’ problem since every firm, irrespective of its business or size, must have an obligation to satisfy the sociable interests when it does the business in the sake of the stakeholders.\r\nThe case showed that a corporation’s marketing and ethical strategies should not only focus on the interest of the stakeholders and the legal compliance of that corporation’s business, but also center on the moral and social responsibilities. A corporation with a more socially answerable practice would consider itself as responsible corporate citizen of the entire society for every course of business actions.\r\nAlso, if a corporation fails to maintain a sincere CSR practice, it exposes the business to various green nterests groups which may detonate the corporation’s sustainability. Given this, it is very central that corporations and their marketers care about CSR practice to discover the sustainable strategy, which help to ensure the achievement of the stakeholders’ interests by managing economic, legal, social, cultural, and environmental risks. Fiji Water LLC showed a great contribution in Fiji with respect to tax revenue, jobs for local workers, foreign up-to-dateness collection from export sales and so on.\r\nThese factors ensure that the production facilities in Fiji can be sufficiently operated and expanded over the years to meet the change magnitude demand from consumers. I think that the company could set a comprehensive program on measurement, tracking, reporting, and size up on corporate commitments and responsibilities on environment vindication of itself and its vendors, which could help to Fiji Water LLC and its vendors to improve its environmental credibility in certifying that Fiji Water LLC is carbon negative.\r\nAlso, the company should induce paying more corporate taxes to demonstrate that it is a good corporate citizen by revisit its transfer pricing practice. As a consequence, it should review and optimise its business operations to be more effective and effective by reducing its costs,balancing the interests of its stakeholders and Fijian government.\r\n'