Mcdonalds

Introduction This report assesses McDonalds UK market environment and critically examines their strategic responses. From this critique, a series of recommendations will be made. Company Overview McDonalds originated in atomic number 20 (USA) 1954, and was founded by Richard and Maurice McDonald. The first eaterys were far-famed for their 15Cent hamburgers, and offered customers a simple placard and efficient service. In 1955 cock Kroc opened the first franchised McDonalds restaurant in Illinois. McDonalds has since grown to buzz off one of the worlds most recognised brands. It has establish a presence in 117 countries with more than 32,000 franchised stores, serving all over 47 million battalion each day. The UK subsidiary of the McDonalds Corporation, which is the steering of this report, includes 1,200 restaurants serving over 3.5million the great unwashed a day. market Overview The UK strong food, takeaway and home-delivery market, including co ffee shops, reached a market tax of £12.7bn in 2009 a growth of 4.7% since 2008 (KeyNote, 2010). in spite of the recession, companies offering goods and services at the cheaper end of the market argon thriving, as consumers are favouring cheaper alternatives. (The Times Online, 2008) MARKET ANALYSIS External scrutinise big Environment: PESTEL This section provides an analysis of the main outside(a) factors that cultivate the market within which McDonalds operates. Fig.1.

PESTEL Analysis |Politic|Laws inhibiting marketing and advertising of fast food have been introduced as a step towards ameliorate childrens diets and! | |al/Lega|tackling rising levels of obesity (Foods Standards Agency, 2007) | |l |It was announced in April 2007 that advertisements of fast-food were to be banned during times when childrens programmes were | | |broadcast (BBC News, 2007)...If you inadequacy to get a full essay, straddle it on our website: OrderCustomPaper.com

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