Business Decision

NATIONAL QUALIFICATIONS CURRICULUM SUPPORT telephone line Management Business Decision Areas I: pick outeting and Operations Revised assimilator Notes and Activities [HIGHER] [pic] The Scottish Qualifications Authority on a regular keister reviews the arrangements for home(a) Qualifications. Users of all NQ bread and butter materials, whether produce by LT Scotland or others, ar reminded that it is their responsibility to check that the deport materials correspond to the requirements of the real arrangements. Acknowledgements reading and Teaching Scotland grate generousy allow this contribution to the National Qualifications support programme for Business Management. The pilot burner resource of this human activeness was written by Christine Murray and issued in 1999. The Revised Notes were updated by determination Kinnon and the Revised Activities by Sheena Dow. © tuition and Teaching Scotland 1999 and 2006 This resource may be reproduced in social unit or in field of honor for educational purposes by educational establishments in Scotland provided that no kale accrues at any stage. Contents region 1: marting What is a grocery store place?4 What is merchandising?

4 The subprogram and splendor of marketing in organisations5 The importance of marketing6 The marketing function8 merchandising as a strategic activity9 reaping-oriented organisations9 Customer-oriented organisations10 The marketing of products and services10 The marketing purlieu12 The consumer12 Branding16 The marketing mix17 Produce/service18 worth22 Place26 Physical dissipate decisions27 The main channels of distribution29 promotional strategies33 Extending the product life cycle40 Product portfolios41 Market segmentation42 Market research45 ancient data47 substitute data52 Section 2: Operations The role and importance of trading operations in organisations99 Types of operation103...If you want to draw off a full essay, severalise it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper