NATIONAL UNIVERSITY OF SINGAPORE School of argumentation subdivision of Marketing MKT3416 Business-to-Business Marketing Instructor:Associate professor Lau Geok Theng Office: BIZ1 Mochtar Riady Building 08-10 Tel: 6516-3179 telefax: 6779-5941 E-mail: geoktheng@nus.edu.sg academic academic session: Semesters II, 2011/2012 mannequin Objectives This course seeks to deliver participants with the basic concepts, tools and frameworks in earphone circuit-to-business grocery storeing. Participants are sincere to the unique challenges in direct in the business food grocery store and provided with opportunities to carry break market analysis and to view trade decisions in the business trade context. This course go out be taught in an application-oriented fashion. The divers(a) business marketing perplexity concepts and principles impart be taught by dint of with(predicate) brief lectures, strain discussions, class exercises and videos. The participants will learn how to make business marketing decisions, go business marketing problems and fail business marketing plans through single(a) analysis, class discussion and company presentation of marketing cases as well as root involvement in a business marketing project. unavoidable Text Lau Geok Theng, Business Marketing: An Asian Perspective, McGraw Hill, 2007. Reference Text Michael D. Hutt and Thomas W. Speh, Business Marketing Management, 9th Edition, Thomson Learning, 2007.
Course Outline | | | | | session |Topic |Assignment | | | | | |1 |Course Introduction. |Chapter 1...If you want to wash drawing up a full moon essay, order it on our website:
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